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How to Effectively Sell Lash Shampoo: A Guide for New Lash Artists

The journey to becoming a successful lash artist involves not only perfecting your lash application skills but also educating your clients about proper aftercare. One of the most important yet overlooked aspects of lash extensions is aftercare, particularly the use of lash shampoo.

Many lash artists wish their clients would invest in good aftercare routines, but the reality is, most clients don't realize how essential it is. As a lash artist, you can change that by learning how to sell aftercare products like lash shampoo effectively. In this blog, we’ll cover why lash shampoo is crucial, how to introduce it to your clients, and strategies to boost sales at your lash supply shop like Lashes by Design.


Why Lash Shampoo is Essential for Lash Extension Aftercare

Lash shampoo is a must-have for any client with lash extensions. Here’s why:

  1. Maintains Clean Lashes: Over time, oils, dust, makeup, and dirt build up on the lashes. Lash shampoo helps cleanse the lash line and extensions without damaging them.
  2. Prevents Infections: Dirty lashes can harbor bacteria, leading to infections like blepharitis. Using a lash shampoo regularly reduces the risk of infections.
  3. Increases Lash Retention: Clean lashes adhere better. Clients who maintain clean lashes with lash shampoo often see longer retention times between fills.
  4. Improves Overall Lash Health: Healthy lashes are clean lashes. By using lash shampoo, clients can keep their natural lashes strong, improving the longevity of extensions.

Step-by-Step Guide to Selling Lash Shampoo to Your Clients

1. Educate Your Clients from the Start

Most clients won’t know the importance of lash aftercare unless you tell them. During their initial consultation or after their first appointment, explain the role lash shampoo plays in maintaining their extensions.

  • Tip: Show them how to use lash shampoo on a mannequin or offer a quick demo on how to clean their lashes properly. This visual aid can help them understand its importance.

2. Include Lash Shampoo in Your Aftercare Kit

As a new lash artist, offering aftercare kits can be an excellent way to promote products like lash shampoo. In your kit, include a small bottle of lash shampoo along with other essentials like a lash brush and aftercare instructions.

  • Tip: Offer a free sample-sized lash shampoo with their first full set. This small gesture can lead to future purchases once they see the benefits.

3. Emphasize the Long-Term Benefits

Explain to your clients that investing in lash shampoo is about protecting their overall investment. Highlight how it helps extend the life of their lashes and saves them money on future appointments.

  • Tip: Use a cost-benefit approach. Compare the cost of lash shampoo to the cost of frequent fills due to poor aftercare.

Overcoming Common Objections from Clients

Even with your best efforts, some clients may resist purchasing lash shampoo. Here’s how to handle their common objections.

Objection 1: "I don't want to spend extra money."

Response: "I understand, but using lash shampoo will actually help you save money in the long run. Clean lashes mean your extensions last longer, which means fewer trips for fills."

Objection 2: "Can't I just use regular soap or face wash?"

Response: "Regular soap or face wash can break down the adhesive and cause your extensions to fall out faster. Lash shampoo is specifically formulated to clean your lashes without damaging the extensions or your natural lashes."

Objection 3: "I'm too busy to add another step to my routine."

Response: "It only takes a few minutes to clean your lashes. Plus, by keeping them clean, you'll avoid the hassle of premature lash shedding and have better retention overall."


Tips for Displaying and Selling Lash Shampoo in Your Lash Shop

If you're working in a salon or running a small lash studio, product placement is key to driving aftercare sales. Here are a few tips to help:

1. Create an Aftercare Display

Dedicate a small area in your workspace to aftercare products. Have lash shampoos on display with a sign that explains their benefits. Include a step-by-step visual guide on how to use them.

2. Offer Bundles

Many clients appreciate getting a deal. Consider bundling lash shampoos with other aftercare items like lash wands or travel-sized kits. This can increase the perceived value and make clients more likely to buy.

3. Incentivize First-Time Purchases

Offer a small discount for first-time clients who purchase lash shampoo. You could also create a loyalty program where clients get a discount after purchasing a certain number of aftercare products.


Why Lash Artists Should Trust Lashes by Design for Aftercare Products

At Lashes by Design, we understand that high-quality products are essential for both lash artists and their clients. Our lash shampoos are designed to be gentle yet effective, ensuring that your clients can maintain clean and healthy lashes with ease.

  • Formulated for Lash Extensions: Our lash shampoos are free of oils, parabens, and harsh chemicals that can damage lash extensions.
  • Safe for Sensitive Skin: We use ingredients that are gentle enough for even the most sensitive eyes and skin.
  • Professional Quality: Trusted by lash artists across the industry, our products help you maintain the quality of your work long after your client leaves the studio.

Conclusion

As a new lash artist, learning how to sell aftercare products like lash shampoo is crucial for your business. Not only will it help improve your clients' lash retention, but it will also boost your income through retail sales. Remember, the key is education—help your clients understand the benefits, overcome their objections, and offer incentives for purchasing. With a little effort, you can easily integrate aftercare sales into your service offerings.


FAQs

1. How often should clients use lash shampoo?
Clients should clean their lashes with lash shampoo at least 2-3 times a week or as advised based on their lifestyle (e.g., if they wear makeup daily).

2. Can lash shampoo damage natural lashes?
No, lash shampoos are specifically formulated to be gentle on both natural lashes and extensions. They won't harm lashes when used correctly.

3. Is lash shampoo safe for sensitive eyes?
Yes, lash shampoos are made with hypoallergenic ingredients. Always choose a high-quality product, especially for clients with sensitive skin or eyes.

4. How much does lash shampoo usually cost?
Prices vary, but most lash shampoos range from $15 to $30, depending on the brand and size of the bottle. Lashes By Design Lash Bath is $12.50 to purchase and suggested retail price is $24.99

5. Can clients use baby shampoo instead of lash shampoo?
Although some may suggest baby shampoo as a cheap alternative, it is not ideal for lash extensions. Baby shampoo contains ingredients that can break down the lash adhesive and cause premature shedding.